EAA · WCAG 2.2 · e-Commerce Accessibility
Accessibility that
converts more users
and ensures compliance
Accessibility is no longer optional for e-commerce - it's a growth and risk-management strategy. Get a clear roadmap from current state to full WCAG 2.2 compliance.
Clutch★★★★★4.8
G2★★★★★4.9
ISO/IEC 27001:2022 Certified
AI-powered Testing
WCAG 2.2 AUDIT
EAA COMPLIANCE
SCREEN READER TESTING
KEYBOARD NAVIGATION
ADA COMPLIANCE
AI-ASSISTED ANALYSIS
MOBILE ACCESSIBILITY
REMEDIATION ROADMAP
WCAG 2.2 AUDIT
EAA COMPLIANCE
SCREEN READER TESTING
KEYBOARD NAVIGATION
ADA COMPLIANCE
AI-ASSISTED ANALYSIS
MOBILE ACCESSIBILITY
REMEDIATION ROADMAP
Why accessibility can't wait
The numbers that demand action
0
of EU users rely on accessible digital experiences
0
of users leave inaccessible websites immediately
0
of issues are missed by automated tools alone
€500K
maximum fine per EAA violation - per incident
Enforcement Phase - Active Now
EAA is already in force -
what this means for your business
The June 28, 2025 deadline for most e-commerce businesses in the EU has passed. We are now in the enforcement phase - regulators can begin inspections and impose fines right now. If your product does not comply with WCAG 2.2, you are already operating outside the law.
The deadline has passed
June 28, 2025 - the official EAA enforcement date for most e-commerce, banking, telecom, and transport services. The transition period is over. What follows is fines.
What's at stake
Fines up to €500,000 per violation, forced suspension of service, and lawsuits from users and disability rights organizations. Each complaint is treated as a separate case.
How enforcement works
Regulators and advocacy groups are already actively monitoring websites. Automated crawlers, manual reviews, and user complaints can all trigger a formal investigation.
How to protect yourself
The best defense is a documented audit and a remediation roadmap. Even if you're not fully compliant yet, demonstrating active progress significantly reduces your legal risk.
Industries targeted first
E-commerce & retail
Banking & fintech
Telecommunications
Transport & booking
Media & streaming
Online public services
Real enforcement precedents
Domino's Pizza
$4.5M
The US Supreme Court upheld the lawsuit - the website and app were inaccessible to blind users. The case opened a wave of accessibility lawsuits against e-commerce businesses.
ADA · USA
Target Corporation
$6M
Class action lawsuit over an inaccessible website. Target paid $6M in settlement and committed to achieving WCAG compliance within three years.
ADA · USA
EU Enforcement Wave
2025+
EAA grants broader enforcement powers than ADA. A wave of complaints and fines from EU regulators is expected throughout 2025–2026. The US experience is a preview of what's coming.
EAA · EU
Top 5 challenges we solve
The hidden risks of inaccessible products
Switch Before / After to see exactly what we find - and how we fix it.
Challenge 01 - Revenue & Legal
Risk of Revenue Loss
and Legal Exposure
and Legal Exposure
Checkout buttons without accessible labels are invisible to screen readers - silently blocking 15–20% of potential buyers from completing a purchase.
shop.example.com/checkout/step-3
🖼alt=""
€129.00
Click here →
⚠ No accessible name · Empty alt
👟alt="Nike…"
€129.00
Proceed to checkout - Step 3 of 4 →
✓ Labeled · Alt text · Focus visible
Screen Reader Output - NVDA + Chrome
Challenge 02 - Compliance
Unclear Compliance
Status
Status
Without a baseline audit, you can't quantify EAA exposure - and regulators won't wait while you figure out where you stand.
dashboard.example.com/accessibility
?
Compliance status: Unknown
No baseline established · 0 pages tested
Untested pages (47)
43%
Current score
→ 90% in 14w
Screen Reader Output - NVDA + Chrome
Challenge 03 - Tooling
Limited Visibility from
Automated Tools
Automated Tools
Lighthouse and axe catch ~30% of issues. The rest only surfaces during manual testing with real assistive technology - screen readers, keyboards, mobile gestures.
axe DevTools - Scan results
Automated scan
3
issues detected
Colour contrast failure
2× missing alt text
Empty link label
Not detected
~44
issues missed
Focus order errors
Screen reader traps
AT gesture barriers
Cognitive issues
47
total issues found across all methods
3
Automated (axe / Lighthouse)
28
Manual WCAG 2.2 check
11
AT testing (NVDA, VoiceOver)
5
AI-assisted analysis
Screen Reader Output - NVDA + Chrome
Challenge 04 - User Journeys
Hidden Gaps in Real
User Journeys
User Journeys
Focus management failures in modals are invisible to scanners - but immediately block keyboard and screen reader users from completing a purchase.
shop.example.com/cart → checkout modal
Logo
Search
Cart (focus lost)
Footer link
Payment details
✕
Card number
Expiry
CVV
⚠ Focus escapes modal - jumps to page background
Logo
Search
Cart
Payment details
✕ Close (Esc)
Card number
Expiry
CVV
Tab order:
1. Close
2. Card
3. Expiry
4. CVV
5. Pay
Screen Reader Output - NVDA + Chrome
Challenge 05 - Remediation
Hard-to-Fix Issues
for Internal Teams
for Internal Teams
Vague issue descriptions create developer confusion, re-opened tickets, and wasted sprint time. Every issue in our report is immediately actionable.
jira.example.com/browse/ACC-47
ACC-47 - Accessibility issue
Priority: ?
Button is not accessible. The checkout button does not work properly for screen reader users. Please fix this.
No WCAG reference · No code example
ACC-47 - WCAG 4.1.2 · Name, Role, Value
P1 - Critical
// Before - no accessible name:
<button onclick="checkout()">→</button>
// Fix - add aria-label:
<button aria-label="Proceed to checkout, step 3 of 4">→</button>
Impact: 100% checkout flow · Est. fix: 15 min
Screen Reader Output - NVDA + Chrome
Free Accessibility Scan
Check your accessibility
coverage now
coverage now
Run a free scan of your website and identify potential gaps in key user flows. Use it as a starting point before a full WCAG 2.2 audit.
No commitment · Takes under 2 minutes · Results delivered instantly
| Check | Auto Scan | Full Audit | Note |
|---|---|---|---|
| Missing alt attributes on images | Tools easily detect missing attributes in HTML. | ||
| Quality and meaning of alt text | Tools cannot evaluate whether alt text accurately describes the image or conveys meaningful context. | ||
| Color contrast issues | Tools calculate contrast ratios, but experts verify readability in a real UI context. | ||
| Logical heading structure (H1–H6) | Tools detect structural issues, but experts assess whether headings logically represent the content structure. | ||
| Duplicate HTML IDs | Static code analysis can reliably detect duplicate IDs. | ||
| Page language attribute (lang) | Tools detect the presence of language attributes; experts verify whether the language value is correct. | ||
| Correct labeling of form fields | Tools check the presence of labels; experts verify whether labels are understandable and meaningful for users. | ||
| Usability of form error messages | Only experts can determine whether error messages are clear, helpful, and actionable for users. | ||
| Keyboard navigation (desktop) | Tools cannot simulate realistic keyboard navigation through interactive components. | ||
| Logical tab order | Experts verify whether focus moves in a logical and intuitive order during real usage. | ||
| Keyboard traps | Requires manual interaction to confirm users can exit elements using a keyboard. | ||
| Focus visibility | Experts verify that focus indicators remain visible and usable across different UI states. | ||
| Screen reader testing (NVDA / JAWS / VoiceOver) | Requires real assistive technologies to confirm correct announcements and usability. | ||
| Correct screen reader announcements | Experts verify whether elements are announced with meaningful and understandable context. | ||
| Dynamic content announcements (ARIA live regions) | Experts verify whether screen readers announce dynamic updates properly. | ||
| ARIA syntax errors | Tools can detect incorrect ARIA attributes in the code. | ||
| ARIA used correctly in context | Experts evaluate whether ARIA roles actually improve accessibility and usability. | ||
| Accessibility of complex components (modals, dropdowns, date pickers) | Tools cannot fully analyze interactive component behavior. | ||
| Accessibility of navigation menus | Requires testing keyboard navigation and screen reader interpretation. | ||
| Accessibility of real user flows (login, checkout, forms) | Tools scan pages individually but cannot validate full user journeys across the interface. | ||
| Mobile screen reader testing (VoiceOver / TalkBack) | Requires real devices and assistive technologies to validate usability. | ||
| Mobile zoom usability (200–400%) | Experts verify whether layout and content remain usable when zoomed. | ||
| Pinch-to-zoom behavior | Tools cannot simulate real mobile gestures and responsive layout behavior. | ||
| Touch target size and spacing | Experts verify whether touch targets are comfortable and accessible for mobile users. | ||
| Mobile gesture accessibility | Requires testing gestures and verifying accessible alternatives. | ||
| Mobile navigation usability | Experts evaluate whether navigation remains usable on mobile devices. | ||
| Orientation support (portrait / landscape) | Requires device testing to confirm the layout works in both orientations. | ||
| Real-world accessibility experience | Only expert testing can assess the real accessibility experience. | ||
Process
How it works
Four steps from first contact to a full compliance roadmap.
01
Discovery Call
We start with a discovery call to understand your product, key user journeys, and compliance requirements.
02
Scope & Estimation
Based on discovery insights, we prepare a detailed estimation with accessibility scope, potential risks, and timelines.
03
Full WCAG 2.2 Audit
Deep testing across web and mobile - automated, AI-assisted, assistive technology scenarios, and manual WCAG verification.
04
Report & Roadmap
A comprehensive WCAG compliance report with score, prioritized issues (P0–P3), and clear recommendations for your team.
Deliverable
What you get
What you get
in the Full Audit
01
Current accessibility compliance score
02
Page and flow-level accessibility coverage map
03
Prioritized issues (P0–P3) with business impact
04
Clear roadmap to WCAG 2.2 (EAA / ADA) compliance
05
Fixes guidelines with examples for your team
Get the Sample Report
Overall Coverage0%
Report sent!
We've emailed your sample report to . It should arrive within a minute - please also check Spam or Promotions, just in case.
Business Impact
Real results your business will feel
After fixes
>90%
Accessibility coverage after implementing our recommended fixes - verified by re-testing
0
More issues detected vs automated tools alone
+15–20%
Expand reachable audience with assistive tech users
↑ CVR
Increase conversion by fixing checkout and UX barriers
↓ Risk
Reduce legal exposure to EAA / ADA fines
Additional Value
Everything you need beyond the audit
🔁
Re-test after fixesVerify that remediation actually resolved the issues - not just on paper
💻
Dev-ready recommendationsCode-level guidance ready for your engineers to implement directly
⚙️
CI/CD pipeline integrationAutomated accessibility tests in your release pipeline to catch regressions early
🛡️
Ongoing pre-release checksPrevent accessibility regressions from reaching production in key user flows
FAQ
Common questions answered
Everything you need to decide if an accessibility audit is right for you.
Lighthouse and axe are excellent tools, but they detect only ~30% of real accessibility issues. Here's what they miss:
- Focus logic failures during keyboard navigation in complex UI components
- Screen reader errors in dynamic content (modals, live regions, toasts)
- Accessibility barriers in real user flows - e.g. a 6-step checkout
- Cognitive accessibility and content comprehension issues
- Touch gestures and interactions on mobile devices
Automated tests are the first line of defense, not a complete audit. EAA compliance requires manual verification with real assistive technologies.
Timeline depends on product size and the number of user flows. Typical estimates:
- Discovery call + scoping: 1–2 days
- Full WCAG 2.2 audit (average e-commerce): 2–3 weeks
- Report preparation + roadmap: 3–5 business days
Overall: 3–5 weeks from kick-off to final report. For MVPs or limited scope - faster. Exact timelines are agreed on the discovery call.
EAA applies to most businesses, but there is an exemption for microenterprises.
Under the European Accessibility Act (EU Directive 2019/882):
Microenterprises (fewer than 10 employees OR annual turnover / balance sheet total under €2M) are exempt from EAA requirements for private service providers.
However: if you provide services to EU customers - even as a company based outside the EU - and exceed these thresholds, EAA applies to you.
Microenterprises (fewer than 10 employees OR annual turnover / balance sheet total under €2M) are exempt from EAA requirements for private service providers.
However: if you provide services to EU customers - even as a company based outside the EU - and exceed these thresholds, EAA applies to you.
Even if you're technically exempt, accessibility = larger audience + better UX. 15–20% of potential customers have disabilities. It's not just compliance - it's a business opportunity.
WCAG 2.2 is the current web accessibility standard, published in October 2023. It adds 9 new success criteria to WCAG 2.1, including:
- Focus Appearance - visible focus indicators for keyboard users
- Dragging Movements - alternatives for drag-and-drop interactions
- Target Size - minimum click/tap target size (24×24px)
- Consistent Help - consistent placement of help elements
- Redundant Entry - don't ask users to re-enter information already provided
EAA requires compliance with WCAG 2.2 Level AA. If your last audit was done before 2023 - it's already outdated.
You won't just get a list of issues - you'll receive a complete actionable roadmap:
- Every issue is numbered and prioritized P0–P3
- Clear description: where it was found, what rule was violated, which WCAG criterion
- Screenshots and screen reader reproduction recordings
- Code-level fix recommendations with examples
- Business impact assessment for each issue
Your dev team can pick up tasks immediately - no additional clarification needed.
Request a Full Audit
Tell us about your project. We'll get back to you within 24 hours.